#weekendcreator 2017
Yuka Ohishi is a video creator, delivers helpful tips for a creative activity for both digital and analog on YouTube. #weekendcreator is her movement to support anyone in their weekend creative work. I created the visual identity, logo and artwork for the project. The logo was inspired by a physical pencil, paired with the pen tool in Adobe products.
The names in the central part of the logo can be replaced, where anyone can express to take part as a #weekendcreator.
YouTube
End Card
As art direction for end card of YouTube, I created stop motion animation by handwritten letter and texture of paint. I provided the initial design, and Yuka made the final polishes.
Initial Design
Final Design
Thumbnail
I decided the direction the typography and colors for the thumbnail of her YouTube channel.
Preview
