#weekendcreator 2017

Yuka Ohishi is a video creator, delivers helpful tips for a creative activity for both digital and analog on YouTube. #weekendcreator is her movement to support anyone in their weekend creative work. I created the visual identity, logo and artwork for the project. The logo was inspired by a physical pencil, paired with the pen tool in Adobe products.

Product Owner:
Yuka Ohishi
Role:
Art Direction, Graphic Design, Printing Design
The logo for #weekendcreator
The names in the central part of the logo can be replaced, where anyone can express to take part as a #weekendcreator. The names in the central part of the logo can be replaced, where anyone can express to take part as a #weekendcreator.
The color scheme of #weekendcreator
A name card

YouTube

End Card

As art direction for end card of YouTube, I created stop motion animation by handwritten letter and texture of paint. I provided the initial design, and Yuka made the final polishes.

The initial design of end card for #weekendcreator Initial Design
The final design of end card for #weekendcreator Final Design

Thumbnail

I decided the direction the typography and colors for the thumbnail of her YouTube channel.

Thumbnails of the YouTube channel

Preview

A enamel pin
A cushion
A mobile charger